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Digital solutions


The objective for Britvic was to ensure international brand continuity and consistent channel POSM supply through a single source.


Prominate proposed and implemented our Smart-Buy® centralised procurement platform for international multi-brand order consolidation for Britvic. The Smart-Buy® platform allowed Britvic and their global distributors to order Prominate sourced and produced brand assets through scheduled order windows paving the way for joined-up consolidated marketing activation.


Britvic were able to benefit from lower costs overall, and to help meet their CSR and carbon footprint objectives through a lower number of deliveries and better product selection.
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