Asahi Super Dry Logo

PERFECT SERVE SALES AID

Innovation

Brief

As part of Asahi’s development of POS, Asahi Super Dry Japan wanted to adapt a portable sales aid intended for training global bartenders, showcasing the Karakuchi Perfect Serve. Their original design was too bulky and expensive to produce.

Solution

We created initial sketches based on the original concept agreed and focused on adapting a streamlined and compact appearance of a glass glorifier, stirring spoon, and carrying pouch. We then created a full visualisation of the concept, incorporating materials, dimensions, and finishes, all aligned with Asahi’s brand guidelines.

Outcome

After prototyping and moulding, the result was a unique, and fully operational serve kit. It perfectly demonstrates Asahi Super Dry’s visual identity and purpose, and became a successful item distributed globally.

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