Asahi Super Dry Logo

BESPOKE 3L BEER TOWER

Innovation

Brief

Asahi Super Dry wanted to refresh their sharing serve in their Global market. The product needed to reflect the brand’s premium nature, its design cues and archive stand-out in a crowded space.

Solution

Prominate presented a suite of new designs for bespoke beer towers, with inspiration drawn from the brand’s dispensing font, artwork, textural cues and industrial materials. We balanced an ambitious design with the target budget and the need to keep the complexity of tooling to a minimum. We offered a choice of material options and ensure that the units would be appropriately market for on-trade use.

Outcome

Asahi Super Dry now have a distinctive and premium 3L beer tower. Complete with an ice tube, chromed highlights and a modular construction for ease of cleaning, it represents and enhances the brand’s profile in the target markets.

To find out more, fill in your details below